Product Diversion
If you're not familiar with the term "product diversion", you're not alone. Diversion is when professional salon products, such as Brazilian Blowout, Alterna, Matrix, etc, show up in unauthorized outlets or retail centers. Even if you have never heard of it, most of you have probably witnessed it on a regular basis. It exists in places like grocery stores, drugstores, supermarkets, basically anywhere you can buy products. Anything from A-Z can be diverted but more frequently
